Social media is a powerful tool for promoting a business as well as driving traffic to a website. It is also a platform to establish the reputation for a business. CAIPL as a digital marketing company helps clients in social media marketing campaigns with the intention of enhancing online visibility. There are certain do’s and don’ts the business need to adhere in order to sustain in a business.

Do’s:

• Develop a posting schedule
• Sustainable posting frequency
• Keep the personal and professional social media account separate
• Posts must be creative and try to establish a brand identity
• Vary post type

There should be a posting routine and accordingly the content or information should be posted. It should be done frequently and at regular intervals like posting twice a week. Don’t give your brand a personal touch and never use a personal account to comment on a professional account. Because, it will lead to unnecessary controversy. Always resort to post creative content and it could be in the form of inoffensive but humorous captions and some sort of memes. Then only the retention rate will improve. When it comes to ‘vary post type’, it indicates regular square photos or vertical photos or horizontal photos. There should be a variance and if you fail to do so will lead to followers skipping the content.  

Let’s have a quick check over the don’ts:

• Don’t resort to spelling and grammar mistakes
• Don’t give emphasis to trolls
• Don’t make negligence towards posting stories
• Don’t let your followers out, etc.

You can outsource CAIPL offered social media marketing package, if you want to flourish your business by targeting right customers.