Marketing a product or service in social media platforms have been the critical part for a business. Majority of the people use social media thereby getting connected with them will make a big difference to the business. There are certain tips if adhered in the right perspective, you could be market leader for your product.  […]

For decades, businesses have chosen profits over lives. However, the situation as of now is reversed. The priority is given to lives rather than earning. This is the reason, there is a dent over the online business. It is due to the COVID-19 pandemic. It is a kind of short recession and will bounce back […]

The smartphone has revolutionized the global market and its impact can be experienced from the fact of a surge in the e-commerce market. Businesses are making efforts to give the best user experience to customers. This is feasible through mobile apps and Android has a major role to play thereby smartphone is part of our […]

SEO is a marketing strategy that aims at driving traffic to a site. The objective is to ensure the website lands at the top of search engine result pages. Here, the landing page optimization matters for a website signifying a successful SEO strategy. Because it is the concept that routes the users in landing at […]

A business/brand can aggressively market its product/service if it can reach a number of customers. For brands, nurturing the social community is the need of the hour. Because it is an opportunity to expose products to the community. Here, the community reflects the social media community if exploited to the fullest would bring a lot […]

SEO is a marketing strategy that aims at driving traffic to a site. The objective is to ensure the website lands at the top of search engine result pages. Here, the landing page optimization matters for a website signifying a successful SEO strategy. Because it is the concept that routes the users in landing at […]

A website for a business is like a sales force. If the website is developed and designed with good layout and content, it will witness steady flow of motivated buyers. Let’s understand why a customer visits a site. Actually he/she is looking for some information. If the website caters the relevant information, then the buyers […]

Be it a startup or established business, without a solid digital marketing strategy, no business will flourish as expected. Business is itself a huge challenge considering the fact of competitors and sustenance. Hence, a digital marketing plan should be in place. CAIPL assists clients in shaping their digital marketing strategies in tried and tested steps. […]

Every business has its presence on social media. At times, the social media presence loses direction. If you are encountering this issue, then you must redefine the purpose of social media and you need to relook into it. Because it will help in rejigging the SEO marketing strategy. Let’s ponder exactly on the purpose of […]