Link building tactics is key to SEO performance. Therefore, marketers and web owners depend on link building practice. Some resort to black hat SEO tactics but that might be harmful to SEO performance. In this regard, backlinks can do a wonderful job as far as ranking performance is concerned. CAIPL guides clients in this regard for managing the link building task successfully. Our experts suggest clients to start local, i.e. local SEO should be the starting point involving link building strategy. For instance, your website is associated with a brick and mortar store, then local citations need to be racked up. Then Google will understand your website and the address. This is feasible due to citation and the excellent platforms are:

• Google My Business
• Yelp
• Bing, etc.

Another link building tactics is driving links to the landing page of the website. It will lead to enhancement of domain authority of the page. This effort is useful to some extent. However, what needs significant here is SEO content creation. We have expert writers to develop SEO content in terms of blogs. Writing guest posts for the website is another link building strategy. By doing so, it benefits the website host through adding free content. Even the guest poster obtains a free backlink which in turn enhances the SEO performance. Similarly, another tactics is fixing the broken links. For instance, a page on the website is deleted thereby any inbound links directed towards it will reflect 404 error. In this case, our SEO experts will identify the broken links through the means of link audit. Consult SEO services India to get more guidance on link building strategy.