If you are looking for some effective strategies to increase the number of downloads of your apps, you are on the right path to implement ASO (app store optimization) for your apps. ASO is an SEO for a particular app store. At the same time, mobile app developers India should focus on ASO and SEO with the purpose of making the apps popular and having a good place in search engine ranking.

The key metadata-based ASO ranking factors include:

• App description
• App icons, screenshots, and videos
• App localization
• App subtitle or short description
• App title
• Keywords used

The key on-page SEO factors include:

• Backlinks
• Domain authority
• H1, H2, H3 tags
• Images alt text
• Keyword density
• Meta description
• Page content
• Page speed
• Page titles
• Quality of content
• URL structure

Several factors affect rankings in both search engines and app stores. Nevertheless, the type of factors is entirely different in both ASO and SEO.

The key factors for ASO are:

• Conversion rate
• Crash rate
• Number of app downloads
• Ratings and reviews
• Retention rate

The key off-page SEO ranking factors are:

• Bounce rate
• Conversion rate
• Crash rate
• Quality and number of backlinks
• Unique visitors

Reasons for SEO and ASO

• A long-term strategy
• Attracts relevant traffic with high conversion potential
• Builds trust and credibility
• Can be made to work for you
• Can be outsourced to run hands-free
• Can convince even skeptics
• Can multiply your impact
• Drives offline sales
• Goes to the heart of your business
• Helps build your brand
• Impacts the research/buying cycle
• Keeps you from missing out on free advertising
• Leverages social sharing
• Makes you ubiquitous
• Provides endless opportunity
• Supports you capitalize on weak competition
• Turns the spotlight on your sales rockstar
• Will help people find your website and app

Looking for a dedicated iOS app developer or dedicated android app developer for developing SEO-friendly apps? Contact CAIPL to transform the face of the digital world!