There has been a drastic increase for the past two years in the number of people using smartphones and tablets. You can possibly do everything that you can do in a desktop using just your phone. People are using their tablets or smartphones rather than their PCs. Whether it is for your business, latest news updates, social networking or even gossips, more and more people prefer everything on the move. Each and every second so many apps are being downloaded in every nook and corner of the world.

So who needs a mobile app? If you are running a business, do you need one? Of course, Yes and the reason for that are one too many yet pretty simple and straightforward. A mobile is a powerful tool that almost everyone carries around today. It is a bridge between your business and your customers. Supposing you have a mobile app, your possibility of getting new customers increases greatly and you can engage your existing customers who may also share their experience with others.

What are the other benefits of having a app? First and foremost criteria is you can always be in touch with your clients. You can keep updating about your business on a regular basis. You can make your service available to your customers 24X7 which in turn improves your loyalty among your customers. You can keep your customers engaged better through marketing based on location. With social networking sites like Facebook and Twitter available for everybody through phone, people visit it every few minutes. So having a mobile app and staying active in social networking sites can help you go miles in the longer run. Through your mobile app you can send text, audio or videos ads along with push notification. Not only can you get customers, you can also create revenue through your ads and by selling products which will keep you ahead of your competitors.

Some of you may be a little hesitant to go the mobile way because of security concerns in smartphones and tabs. When compared to the benefits you reap out of it, these issues can be managed easily.