Guidelines for Ad Placement in your PPC campaign: Placing Google ads and banner ads on your web pages have a dramatic effect on your sales. And the first thing you have to do is keep track the performance of your ads. You have to keep track of what kinds of ads you have where and how they do. And to optimize your ad performance you have to experiment. I strongly recommend you keep a spreadsheet of the data. Almost every affiliate and advertising programs let you to examine your statistics with your ads. You can look at the impressions that each ad has and see the CTR(Click through rate). This CTR is a critical piece of information. It helps you understand how effective your ad placement is.

In general, your goal is to get the CTR(click through rate)to increase -once you pass your web browser to your affiliate it is up to them to make the sale and they are very good at it. But at first you have to grab the attention of your customer to click on your ad’s. Don’t forget the fact that, every website is different and every customer is different so you have to experiment with your ads to find maximum CTR’s. But there are some rules you should follow, when placing the ad’s in your web pages.

• More ads on a page does not necessarily mean more income
• Your ads should be effectively targeted to the content of the page.
• Larger ads are not necessarily better
• Test, test, and test some more – experiment and keep track

If you cram your pages with confusing links, images and other content your site visitors will not be pleased! If your page is crammed with confusion, your over all adsense earnings are either very low or almost non existent. Here we provide steps for, How to maximize ad exposure with the least amount of ads, while making revenues, while staying on topic, while providing fresh content!

• Find a niche topic by doing some research, then compare it to competitors who also offer the same information. Now write down a few HOT paragraphs with the HOTTEST relevant keywords most used while searching an engine for your topic or information. Make sure these few paragraphs are content rich! In other words. Make sure they are on point and offer you what you’d want to read if you were searching for your site on the web as a potential visitor.
• Now pick a relevant domain name that is simple and easy to say. The reason is people write and talk about websites every day. So keep this in mind when choosing a relevant domain name.
• Now find a reliable web host and pay for hosting. Just buy the minimal hosting that provides you with advertisement free website hosting.
• Now research your topic from the inside out and create separate pages describing your topic.
• Now sign up for a Google adsense account and place a banner ad at eye level that displays text and image ads. Now if you want and have plenty of room get a side bar adsense ad and put it down lower on the left and right.

Never use any delusory measures to get your customers to click on banners or Google ads. Be honest with your customers and your affiliates. You are going to build a long term relationship with both of them.