Landing pages are those pages that customers will be redirected after clicking on a link or URL sent to them in a promotional email, or to which ad banners or pay per clicks ads are linked. These campaigns are used to create the interest about the product and most importantly, to get users to take action. Landing pages are the point where visitors are converted into a paying customers.

Ineffective landing page can have the ability to damage even the most successful ad banner and email campaigns. It’s like getting a horse to the well, and then realizing the fact that, the well is empty. To ensure that your campaigns are a success it’s necessary to convert every lead to a sale via impressive, hard selling landing pages. Here are six tips on designing the effective landing pages.

Maintain continuity:
This is a good way to get customers immediately and make a feel that they are on the right website and start browsing and buying. The graphics used in your ad’s must be similar to those on the landing pages. You should make use of the same graphic in both the places to create an identity.

Effectiveness:
The aim of a landing page is to create awareness and curiosity concerning your product. There may be several motives over the page, but the fundamental reality remains that the page ought to facilitate your generate leads and business.

Give the information you have promised:
If the marketing promotion said that users could read ” Know about the great tips about search engine marketing” then ensure that the landing pages will deliver the informations that you have promised. Nothing is more annoying than being misdirected by promotional emails that fail to deliver. If you deliver on what you promised you can build a trust within your customer. Failure to deliver results in mistrust.

Optimize Your Page:
You have to optimize your PPC landing page as you optimize any other pages on your site. Integrate the keywords that you are targeting in your ad groups in the title and Meta tags of your PPC landing page, as well as within the on-page copy where appropriate. Merging your on-page optimization with your Adwords ad copy and with your targeted keywords will yield the best coversion rate for your PPC campaign.

Gather personal information:
Getting a user to click through promotional emails and banner ads to reach the landing pages is the first hurdle. Once you have a user on the landing pages, you should encourage them to purchase. Because some users may be converted into customers immediately. Try to get some personal informations from the users like name and email, that will be enough. Offering a free report, offers and any other incentive via email is a great way to get the information you want.

Use targeted landing pages:
For every promotion you run, create different landing pages. If you are sending the same promotion to different target markets, make different landing pages for different targets. The more you customize your landing pages, you can easily meet the requirements of and fulfill the expectations of visitors from various campaigns, the better your conversion rate will be.

Try implementing these tactics the next time when you create a PPC-specific landing page, and check out your CTR and conversions improve!