As a marketing strategy PPC campaign is great at sending qualified leads to your business. As a business owner using a variety of marketing tool is the key to your overall success of generating traffic to your website and therefore your business. There are lots of pay per click providers to choose and Google Adwords is one of the biggest pay per click site, however there are also a number of great other tools. So your business has many different options. Here we are help you to decide whether the PPC campaign is suitable for your business. Here we have provided the strengths and weaknesses of this PPC advertising campaign. But it has a number of strengths compared to other marketing strategies including,

Cost-effective:
PPC advertising requires only very little investment and time to set up, and this advertising campaign is very useful for any size of businesses. Since the cost of PPC advertising is controlled, there are so many companies are prepared to bid, in some places PPC is very cost-effective, although as competition increases, it will become less so.

Measurable:
Conversion rates for the PPC advertising process can be measured if some tracking code is added to a site, so that you are able to calculate the cost per sale and conversion rate that pay-per-click is giving you. This makes an effective PPC campaign very easy to measurable compared to other forms of advertising. You can also monitor click-through rates to measure the effectiveness of your advertising messages.

Targeted:
As with all forms of online marketing strategies, the main benefit of PPC advertising is that it is targeted at people who are already looking for your products or services, meaning they are likely to be interested in your offering.

Immediate:
You can set up this process immediately with Google AdWords and within the space of a few days on Yahoo! Search Marketing. All the pay-per-click tools let you to control your budget and bid levels online, so that you can easily alter your activity and spend in line with business objectives such as market penetration, sales promotions and catering for seasonal variations. However this advertising process can also be a highly complex arena, which can present a number of business issues.

Intensive management required:
Bidding against competitors, testing strategies and budget monitoring all are require significant management skills and time in order to yield the efficient results.

Not all clicks are equal:

Make sure that the people who click on your advertisements are likely to generate a lead or sale is critical to the success of a pay-per-click campaign, and there are a number of pitfalls to watch out for. Bidding on the most general keywords by an advertiser in a specialist sector of a market may well lead to a high level of click-through cost from unlikely customers.

Targeting the right user in your ad text is also important and it often pays to be specific in what you are offering. Once a user clicks through to your site, it must provide them with a relevant information actually what they are seeking, providing a specific landing page and improving the user’s journey to a lead or sale on your actual site can be of great help in this process.

Sustainability:
Many other methods of marketing strategies let you to achieve sustainable results without investing huge amount of money. Pay-per-click is similar to traditional advertising in that as soon as you stop investing in it, you will lose the benefits immediately.

Overall pay per click marketing for small business owners is a great strategy that allows business an instant hit to their website page. With all marketing you do you need to ensure that the return you are getting is worth the investment.