Search Engine Optimization(SEO) is considered to be the most significant part for any website which is involved in the online business and it’s helps the people to run their trade in an optimized manner. The main target of SEO is to focus on the users and the viewers who are interested in online purchasing or shopping. There are a lot of myths on the subject of SEO, a number of them are true, several were convincing a few years ago, and a lot of them have no base. In this article we are going to discuss about the myths which are related to search engine optimization.

SEO is a collection of tricks to cheat search engines:
If you’re “cheating” the search engines, then you’re probably cheating users too. This is not the right way to get higher rankings in the search engines. The “Real” SEO deals with lot more than optimizing content, getting links and using disposable marketing “tricks”. Tricks may be a matter of semantics depending on who you talk to, but many of the tactics we associate with productive and long term SEO include,

• Search Marketing Strategy
• Benchmarks
• Competitive Analysis
• Keyword Analysis
• Creative Copy Writing
• Web Design and User Experience
• Issues related to server side
• Code Optimization
• Ongoing Content Development
• Ongoing Link Building
• Web Analytics

People in our market don’t use search engines:

I actually used to keep laughing myself when people would say like this. No need to do too much research to find out if a market is viable for marketing via search engines. According to a study, there are 5.4 billion internet searches per month and 183 million unique searchers. Those numbers have actually gone up a bit since the study. Sometimes it is true fact that in some market categories in the developed world that search usage is minimal, but I have a hard time thinking of any. An immediate way to start investigating a market is to search and find out if how much relevant content is out there. If your market is brand new, then it will be very easy for you to dominating it on search engines by becoming an authority on the topic earlier than your competition.

High page rank is same as high rankings in search results:

This is not the real fact, because the page ranks are not the direct parameters for the SERP ranks. High page rank means Google greets your quality of work and considers you as an authority in it. But you cannot really find out the actual page rank that helps your site’s performance in the search results for your target keywords. A high page rank from Google is just an indicator that your site also will rank better in SERPs.

Your website should have a Sitemap. Since the sitemap helps the search engines to crawl through your website better. But if you have a well designed crawler friendly website with no broken links then, there is no reason for worry about losing any precious rankings in its absence. It is always a good practice to build a easier navigation site map, but its absence alone won’t harm your website.

Frequent updates in your website leads to higher rankings in the search engines. Because the updated contents on your site attract the crawlers more frequently for indexing, that also bring more visibility for your site, but it doesn’t improve your rankings. So don’t update the site if not required, since the crawlers like only the relevant updates not just any updates!

Each page should be optimized for just one keyword:

Some SEO experts may thought that, optimizing with just one keyword phrase will bring more focus to that keyword. But they forget to realize the fact that, flow of the content with just one keyword phrase in the entire page is near impossible, so it’s better to optimize with 3-4 relevant keywords to bring more targeted search engine traffic to the page.

These are some common myths related to the search engine optimization. You can’t achieve overnight traffic, SEO won’t do it for you. Because there is no sustainable quick fix to success. SEO is a long term process and that necessitates various techniques and regular updates for long term rankings.