SEO for an e-Commerce Store: SEO services play a vital role in the success of an ecommerce website or an online shop these days. There is no question that ranking higher than your competitors on major search engines like Google, Yahoo and MSN is a must. But, what if you don’t know the SEO tips and tricks that will get your e-commerce site to the top? If you are missing out on clicks, you’re certainly also missing out on sales. The rise of ecommerce websites has heralded a new era of convenience for consumers, as well as the powerful tool for retailers since electricity.
On the other hand, SEO for an e-Commerce store bring with them a host of SEO challenges that can quash any hopes of being found in organic search. Luckily, with a little foresight and a bit of technical knowledge, ecommerce stores can maximize their SEO potential and literally rise above the competition in the search results, resulting in more customers and improved sales. Here are best ways how you can optimize E-commerce Websites:
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Maintain a clean and uniform website layout. Your homepage should indicate categories of your products and services while the other inner pages follow the same structure and layout as your homepage.
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Use a title that’s distinctive for every page. You can ask the help of your programmer to place a code for your title that’s related to the content of the page and the product name.
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Select the finest keyword that’s related to your webpage. The keyword should replicate the important phrases on your content and your product name.
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Always put a description of your webpage to give the visitor an idea of what your website is about. These meta-tags serve as a little preview of your web page so you might as well make one that’s very much relevant to your page.
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Adding new content at least monthly can greatly improve your ranking.
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Include breadcrumbs or secondary navigation structures to your inner pages. This will help the visitor to navigate to your main product page and in internal linking of your website.
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Always use a heading tag which can be used in formatting the title of your web page content.
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Evade using Flash on every webpage of your site. This will extend the loading time of your page and can cause your visitors to stray.
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Include a written content in the flash when you have to use one. Search engines can detect the text used in the flash file.
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Like other websites, optimize the images that you use on yours. Search engines are unable to read your images so add the alt tag to images on your website.
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Always use your keywords as your anchor text to get better SEO results.
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Create a good URL structure that is SEO friendly. Use a URL structure that is separated by hyphens and is related to your content.
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Last but not least always think about maintaining and improving quality at every single step of the way.
The ultimate aim of SEO for an e-Commerce store SEO techniques is to attain a good ranking in the search engine and also to maintain that ranking over a considerable amount of time. The ideal situation is to get a slot amidst the top ten search results. It needs a constantly evolving approach to be adapted by the ecommerce site management. A high search engine rank doubles the charisma exuded by the portal and makes way for more business to come in. The first link they see on the result pages is the portal and they do not even blink an eye before turning up there.