Websites can be easy as easy as pie or it can be a daunting task too at times too. It all depends on the type of business you are into. Honestly, making a good website is a simple and easy task when certain rules are followed. At the same time you need to avoid few common errors that are constantly made by few websites. So is it really possible to make a website which is absolutely mind blowing? The answer is YES with a few strings attached to it. Now you may wonder what exactly are those rules? To find out more, read for yourself about what goes in the making of a successful website.
1. Mobile websites
Yes. It is inevitable to have a mobile version of your website. More and more people are using their mobile to browse through everything. Imagine this. When you don’t have a mobile site, people browsing through your website in mobile will not get the full information. The whole website would look cluttered and people will leave your site within seconds. So if you don’t have a mobile site, get one done right now before losing business.
2. Eye track your websites
Isn’t it wonderful when you can keep an eye on people’s eyes looking at your website? Confusing? Not really! A more recent way to learn more about your website’s success rate is by using the eye tracking reports. This way you can track people’s eye movement and identify the areas where people spend more time. If you find your visitors spending more time looking at images rather than on your actual product/service, it’s time to revamp. So if you can afford, its a great buy.
3. Colors
Colors as simple as they seem are highly important for any type of website. The success rate of a site will also depend on the combination of colors used. Hire a professional to do it the right way as they have a better eye for comprehending colors.
4. Have a look at your menu
Keeping the navigation simple is a must for all websites. If you have placed a number of items under a single head, you are sure to annoy some people. People hardly have the time and patience to browse around a website which has too many headers. So keep your menu simple and easy.
5. Make yourself easy to reach
Always provide your audience with a contact number and also your working hours on the home page. Don’t just keep place your phone number on the ‘Contact Us’ page. Make sure to keep it on the first page which allows your audience to reach you sooner.
6. Be precise with your content
Nobody wants to read boring long, complicated paras of your work. So be short and crisp with the content in your website.
7. Keep away from “Flash/Popups”
Not all people have flash loaded in their systems. So its better not to use flash animations in your website as it may not load and it also affects your ranking as it will be harder for search engines to spot your site. Also avoid any kind of popups and hyperlink as it is sure to drive away your visitor.
8. Check your website on multiple browsers
Once your website is ready, check it on different browsers and platforms. See how it looks on tablets and mobile phones. This will help you a great deal.
9. Definitely have a Call to action on your pages
Make your audience act possibly on every page. Does it look like an impossible task? Think again. You can make your customers act by placing a video or images to watch or give you can a tour of your website. Also you can post your works or why not make them buy your product/service by giving some special offers like pick of the day.
10. Keep it fresh and live
You may feel that your websites looks perfect. But if you haven’t been updating it constantly, all your efforts in building your site goes down the drain. So remember to keep your site fresh and update it with content all the time.