Long Tail Keywords and Traffic Generation: Long tail keyword means, various keywords grouped together as a search string into the search engines. Typically they are 4 keywords or more. The more long tail keywords that you have ranking, the more opportunities you have to gain converting organic search traffic. From keyword research you can get many long tail keyword variations. Whether you are optimizing an existing website or developing a new one, you should choose keywords to focus on that are consistent with the content of your web pages as well as your website theme. An example of the evolution of a keyword phrase is listed below,
General word: CAinfotech
More targeted words: Outsource to CA infotech
Long tail keyword phrase: Outsource your SEO services to CAinfotech
Since millions of websites will be vying for the term “outsource”, So we’ll need to be more specific. By adding the company name after “outsorce” is a better phrase. There are many disputes to note between long tail keyword terms and the general one or two word terms. For instance, search volume. Search volume will be much greater for the more general terms than the long-tail terms, but over time the searches for the long tail variations will add up, and you’ll start seeing that in your Analytics. When concern about variations, you are limiting yourself if you only focus on one or two word terms because there is no keyword diversity there. With the long tail, if users change the order of the keywords a bit, you still have a high chance of ranking high for that term as well.
Long Tail Keywords and Traffic Generation While the volume of the traffic for the general terms will be much larger, you stand a much higher chance of ranking well for specific or long tail terms. So, this will be results in, ranking well for some long tail terms is better than not ranking at all for a general term. The long tail questers are much more likely to convert as well because they are very specific in what they are searching for. Your competition will become much smaller for long tail terms, and you will see that it is much easier to get the number one or two position in the search engines for long tail terms.