An online store can bring integrity to your retail business. Through your e-commerce site, you can both mobilize your physical marketing resources to promote your retail business and streamline how your customers interact with you to purchase the product. However, the mindset of the customer becomes entirely different when it comes to purchase something over the web. But in their sub-conscious mind, they are usually looks for a better deal as his physical movement is confined. Naturally, as an online retail store owner, onus is on you to present things in your store as per your customers psychological orientations.
A few things that govern customers’ psychology when it comes to online shopping and where you as an online retailer can take benefits are,
Try some neuromarketing techniques:
One of the research study tells that online shoppers are greatly influenced by the color of the background, location of the product on the screen, display of pricing etc. The shopper’s decision to buy a product or his spending limit will be decided by these factors. For example, researchers proposes that a greenish pattern in the background of a product in an online shopping store selling furniture, may help in firing the online customers neurons in a way that would make them sensitive to the price of the item. On the other hand, a blue-colored pattern may help in inducing the online shoppers neurons towards the comfort-angle of the product. In simpler words, for a low-priced product keep a green background and highlight the price, similarly, if your product is highly-priced, use a blue background and highlight the features of the product.
Kinship for free-shipping:
Free-shipping is one of most coveted characteristics of an any product which is sold online, at least many online shoppers will definitely prefer it. Consumers opts free-shipping offers as they compare it to the shopping experience in the physical store; you take out your car, drive to the store, burn gas, buy the item, burn gas again, move through traffic, reach home, park your car and finally open the box on you’re living room table – well, the retailers mind compares all these with the phrase “free-shipping”. Even a $20 discount weighs less than a $10 waiver in the name of free-shipping. Discount? “Well, it’s ok; everybody gives.” Free-shipping? “Why, I will buy it!” This is the psychology of major chunk of online shoppers.
Display the comparative pricing of products in your site:
One of the Recent online shoppers psycho-analysis statistics shows that most of the buyers are giving the priority to the mid-range comparative pricing of a group of similar product. For instance, if you showcase two similar items on the category page of your site, one product may be priced at $400, and the other product may be priced at $500, most customers will purchase the cheaper one. Now, add a third item priced at say, $300 .you will be amazed to see that most people will purchase the item selling for $300. So always give your buyers something to compare.
Online shoppers are always like the pricing in their local currencies and they have a great love for coupons also. And moreover the buying pattern also varies based on the various parameters like age-group, income-group, sex, education, community and so on. So, while you sell , observe and know your customers!